Establish a compliant foundation for using the Inuvo RSOC platform by understanding key advertising policies, creative standards, and prohibited practices.
🔍 Why Compliance Is Crucial
Inuvo’s RSOC platform is built around integrations with trusted ad networks like Google. As such, ad creatives, landing pages, referral sources, and keyword content must strictly follow guidelines to remain in good standing.
Non-compliance can lead to:
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Ad disapproval or blocking
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Monetization penalties
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Permanent removal from the RSOC program
âś… Core Compliance Guidelines
1. Content Relevance & Keyword Alignment
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RSOC keywords must match the topic of the page and the ad creative.
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Avoid inserting keywords that are off-topic or intended solely to boost revenue.
Example (Allowed):
Page Topic: “Affordable Senior Housing”
RSOC Keywords: “Low-cost apartments for seniors,” “Senior housing assistance”
Example (Not Allowed):
Page Topic: “Back Pain Relief”
RSOC Keywords: “Stock investment tips,” “Top crypto platforms”
2. Truthful & Accurate Creative Text
Your ad text and creatives must never:
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Use fake pricing or made-up savings (e.g., “$1 mortgage for seniors”)
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Imply fake scarcity (e.g., “Only 3 left!”)
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Claim unverified rankings (e.g., “#1 rated in America”)
Keep your message honest, objective, and informative.
3. Referral Source Integrity
Where your traffic comes from matters. RSOC pages must not:
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Mislead users about what they’ll see
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Imitate endorsements or affiliations with well-known entities
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Use altered or deceptive videos (e.g., fake influencer clips, dubbed audio)
Example (Not Allowed):
“You’ve been selected by Google to receive a grant!”
Instead:
“Discover government financial aid programs”
4. No Incentives or Forced Clicks
Never encourage users to click RSOC keywords by offering:
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Rewards or compensation
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Arrows or visual bait
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Emotional manipulation or misleading wording
RSOC is built on user intent. Let natural interest drive the clicks.
5. Landing Page Requirements
Your RSOC page must include:
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At least 1–2 meaningful sentences above the RSOC block
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Content that genuinely relates to the keyword group
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No blank or misleading layout elements
Avoid stuffing pages with placeholder text or gimmicks just to serve ads.
⚠️ Prohibited Practices Summary
| 🚫 Action | ❌ Result |
|---|---|
| Misleading ad copy | Disapproval |
| Fake claims or scarcity | Penalty |
| Deceptive referral source | Traffic rejection |
| Click incentives or visual arrows | Ban |
| Keyword stuffing or off-topic usage | Low yield |
| Malware-based or spam traffic | Permanent block |
âś… Compliance Best Practices
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Use clear, honest ad headlines and match them with
utm_content -
Select keywords that are topically consistent and user-friendly
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Write real intro content above keyword blocks, not filler
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Monitor traffic quality and avoid shady sources or networks
🧠Final Notes
Compliance isn’t just about avoiding penalties — it’s about:
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Building long-term monetization success
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Gaining higher trust with ad platforms
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Providing real value to users
Maintaining a clean, accurate, and relevant RSOC setup is the best way to grow both revenue and platform trust.
