Revenue Per Click or Revenue Per Conversion is the full form of RPC in search arbitrage.
There are some arbitragers who define RPC as Revenue Per Conversion and some others define RPC as Revenue Per Click.
But the main thing is the same, when the user clicks on any ads on the ad lander page then the search arbitragers get paid.
Why is RPC Important In Search Arbitrage?
When the RPC is higher than the CPA then the arbitragers gets profit. So RPC is one of the important thing which arbitragers need to keep in mind.
RPC depends on quality of the traffic. In search arbitrage getting lower quality traffic to the search feed is something that can drive advertisers to search feed account ban or other clawback.
In search arbitrage, there is no such place for low-quality traffic like Pop-Ads, push ads, etc. Most popular and quality traffic sources are Meta, Taboola, Outbrain etc.
